Beauty Trends to Look Forward to in 2021

According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.


For the last few years, it seems like we've heard of nothing in the beauty industry but only K-beauty: a K-beauty step skincare routine; a K-beauty sheet mask boom; a beauty tech innovation; and so on. The movement has grown a generation of serial product users who are addicted to using multiple products each day. According to the Environmental Working Groups, the average woman uses nine products every day, containing around 126 different ingredients in total numbers. As outline in the Big Ideas: 2021 Beauty however, there is an end in sight to this perceived need for more products, with many consumers adopting a buy less, buy better, mentality and looking to shrink their beauty products down to functional, results-driven products at most. Driving this about-turn are the couple of mindsets: first up is the now prevailing awareness around packaging waste and over consumption. According to Zero Waste Week, the beauty industry produces 120 billion units of packaging a year, most of which can't be recycled anyway. Solid formula bars are the product category lending themselves to the multi-functional trend. Shampoo Bars cleanse the hair and treat the scalp, while Clique's Solutions Cleansing Bar for Face & Body can be used for the whole body, and is said to help reduce redness and tackle pores as well as cleanse.

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